Brevity is the soul of wit (tl;dr)

I was having coffee with a friend who told me a 3 minute video is too long for him to review - although if it was of his CEO he might watch it. Another colleague said a 5 minute read was too long.



Emails of more than one screen are ignored / skimmed at best, we watch Netflix, Zoom calls and other recordings on 1.25-2x speeds.


We have less time, and even less focus to give.


Who do you give your time & focus to?


How do you get the focus of your customers and colleagues?



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