Brevity is the soul of wit (tl;dr)

I was having coffee with a friend who told me a 3 minute video is too long for him to review - although if it was of his CEO he might watch it. Another colleague said a 5 minute read was too long.

Emails of more than one screen are ignored / skimmed at best, we watch Netflix, Zoom calls and other recordings on 1.25-2x speeds.

We have less time, and even less focus to give.

Who do you give your time & focus to?

How do you get the focus of your customers and colleagues?