top of page

We can't care more than the customer


Passion for what you do, and a level of expertise in how to get it done right can be a great frustration when the customer doesn't agree with you or asks for something different


It might be the color palette, the word choice, layout, timeline or anything else, and YOU know that it's not the best way to do it


But the customer wants what they want, and provided it's not illegal or life endangering we can give them what they want


And time after time I've heard people say, "we can't care more than the customer"


But we can care less


How do you deal with a customer that wants what you know isn't what they need?

 
 
 

Recent Posts

See All
The Joy of Missing Out

There’s something powerful, and more than a little subversive about choosing what not to engage with. When I originally wrote about JOMO — the joy of missing out — I wasn’t thinking about technology

 
 
 
The Lost Art of Carrying a Hanky

I carry a handkerchief. Because it’s useful (as opposed to  being nostalgic) If a colleague spills coffee, a child cries or you’re caught in the humidity in Singapore in the sun, a hanky is a small a

 
 
 

Comments


bottom of page